Add-on services available

As an iPhone customer, the customer will get the following service after buying the product.

-1 Year warranty on the faulty of phone to change the new device

-Genis bar to help on the technical side of the device

-Classes provide for the new user

 

The services provided by Apple are create to keep in the good customer service after buying the phone and to keep customer’s satisfaction on the service and the device.

Benefit - What do you get when you get iPhone?

Some Benefit which customers would get when buying an iPhone are as followed

-To experience Apple’s most powerfull mobile phone

-To be join on iTune and get to download free application

-To be subscribed on Apple website and update on new coming product

-To be joined in the event provided by Apple store

iPhone features - Specification

iPhone 4s has the amazing feature as followed.

 

-Siri – Intelligent assistant

-Dual-core A5 chip- The most powerful iPhone processor ever

-8 Megapixels camera

-1080p HD video recording

-iOS 5- the world;’s most advanced mobile operating system and the easiest to use

-iCloud- to save and connect all the content on all devices

-Retina display

-Facetime- Video call

-AirPlay – From the samll screen to big screen

-Call faster

-Built-in apps

All the features are invented to develop on the phone performance and to meet the customer needs.

More informtation can be fond on :http://www.apple.com/au/iphone/features/

 

Information for customer : What info. does iPhone offerto customer?

For a mobile phone product some important imfomation need to be provided such that:

-The phone features

-Benefit customer will get

-Add-on service available

-The target customer

 

Apple has also identified some of the information which the customer need to know about the product.

Performance - iPhone's high performance

iPhone is a high performance mobile phone with the feature of:

-  High performance software

-Speed of the phone operation

-Quality of the camera and speaker

-The system in which interact with the user

 

In term of the product performace, iPhone has never failed the conduction in which the phone is suppose to deliver. Fast and high quality softwares are provided within the phone to allows all the function to run and flow fast and easy to use.

Economy - Where is iPhone at on the economy?

Economy wise iPhone has a good stand on the economy’s present days behavior.

-Resonable price in which suite the product’s quality

-Providing the financing option for buyers

-Cost and expenses for the customer after buying the product to be kept as less as possible

 

Some of the key important factor in which will help to keep to the product to flow in the economy is that to save as much cost as possible for the customer.

Durability - iPhone's durability

With the function that was designed for the high durability as followed, it allows iPhone to have a longer product life time.

-Scracth protective screen

-High quality of material used

-Design to prevent less damage

 

All these key element contributes to the stronger and high durability of the product.

Comfort - What does iPhone offer to comfort you?

In relation to the appearance, iPhone was design to comfort the user. 

It is easy to sue as it is design to have the software in which not too complicated to use. All the button and function within the phone is very easy to understand.

Wide screen allows users to clearly see whatever written on the screen. Make it easy and comfortable to read.

Entertainment such music and music and the sound release from the phone will comfort the users.

Appearance - iPhone's outsatnding features

As to be considered as the best design for the mobile phone, iPhone has the design which contribute to the great appearance

-Slim shape – with the design of a rectangular phone and the be considered as slim shape, this is to fit the customer’s behavior of using items. By being a slim rectangle shape the phone can then be placed and carried out easily.

-Touch screen – This is to emphasize the technology in which is in trend at this time. Touch screen allow the look of prestige sign and make it easy for user to use.

-One control button on the screen in which make it easy and simple to use

-Two standard colours – black and white is the two colour in contrast to represent the user’s personality. Black and white is also the colour in which easy to fit and well blend in with all whatever colour user’s wear.

 

-suitable size and weight – iPhone is designed to be a light as possible and also to be as small as possible to well perform its function and also still maintain in a good design and apperance.

The buying needs - Why do you need iPhone?

Three important key element in which customer’s point of view consider over the product.

Communication – This include all the voice calling, video calling, emailling, messaging all sort of the communication which the product can most provide to the customer as much as possible. Communication is the main need for the customer in this product. As in present time, fast and easy communication id in high required in our society. EVERYTHING is based on a communication. Business, education and etc can not be run without a communication therefore it is important that the product can provide these needs.

 

Entertainment – Including game, music, puzzle, books, movie, video, internet, website and everything is which to entertain the customers are expected to be in the product. As mobile phone is used in almost all the time of the day. People carry mobile phone with them all the time. Therefore customer is seeking for the entertainment in which the product can provide and satisfy them. 

 

Utilities – Considering all the function of the phone as a utilities such that carlender, clock, reminder, planner, notepad, flash light, mirror and etc. They are all extra funtion in which will make the product being “better” than other competitor’s product. Such these function will make the product have more than what the customer need and therefore can be considered as a “unique” function for the product.

iPhone is the product which provide all of the elements that customer needs.