The buying needs - Why do you need iPhone?

Three important key element in which customer’s point of view consider over the product.

Communication – This include all the voice calling, video calling, emailling, messaging all sort of the communication which the product can most provide to the customer as much as possible. Communication is the main need for the customer in this product. As in present time, fast and easy communication id in high required in our society. EVERYTHING is based on a communication. Business, education and etc can not be run without a communication therefore it is important that the product can provide these needs.

 

Entertainment – Including game, music, puzzle, books, movie, video, internet, website and everything is which to entertain the customers are expected to be in the product. As mobile phone is used in almost all the time of the day. People carry mobile phone with them all the time. Therefore customer is seeking for the entertainment in which the product can provide and satisfy them. 

 

Utilities – Considering all the function of the phone as a utilities such that carlender, clock, reminder, planner, notepad, flash light, mirror and etc. They are all extra funtion in which will make the product being “better” than other competitor’s product. Such these function will make the product have more than what the customer need and therefore can be considered as a “unique” function for the product.

iPhone is the product which provide all of the elements that customer needs.